Challenges and Solutions of Monetization in a World of Privacy

Data Privacy Regulations: Security standards like GDPR and CCPA demand cautious handling of user data. When gathering and using data for ad targeting, advertisers and publishers must make sure they abide by these rules. First-Party Data:  With the focus on user privacy becoming more and more important, gathering and using first-party data is essential. While […]

Trends in Web Ad Monetization: Information Publishers Should Know

Native advertising: offers users a less invasive ad experience by blending invisibly with website content. Since they are made to blend in with the background content, they are more engaging and less likely to be banned by ad blockers. Programmatic Direct Deals: Programmatic ad systems let publishers and advertisers conduct direct negotiations. This gives advertisers […]