Data Privacy Regulations: Security standards like GDPR and CCPA demand cautious handling of user data. When gathering and using data for ad targeting, advertisers and publishers must make sure they abide by these rules. First-Party Data:  With the focus on user privacy becoming more and more important, gathering and using first-party data is essential. While …

Challenges and Solutions of Monetization in a World of Privacy Read More »

Ad Viewability: For publishers, ad viewability is a crucial indicator. Ads that are more likely to be seen by users are often more expensive for advertisers. To make sure that ads are prominently displayed and in places where visitors are more likely to view them, publishers should concentrate on optimizing ad placements. Solutions for ad …

Ad Revenue Optimization: Publisher Strategies Read More »

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