For publishers, ad viewability is a crucial indicator. Ads that are more likely to be seen by users are often more expensive for advertisers. To make sure that ads are prominently displayed and in places where visitors are more likely to view them, publishers should concentrate on optimizing ad placements.
Solutions for ad blocking:
Ad income can be greatly impacted by ad blocking software. By avoiding ad blockers and showing advertising to people who might not otherwise see them, anti-adblocking software can help publishers make up for lost revenue.
Prior to the page loading, header bidding, a programmatic advertising approach, enables several demand sources to concurrently bid on available ad inventory. Higher CPM prices and improved revenue outcomes for publishers are frequently the effects of this greater competition.