Trends in Web Ad Monetization: Information Publishers Should Know

Native advertising:

offers users a less invasive ad experience by blending invisibly with website content. Since they are made to blend in with the background content, they are more engaging and less likely to be banned by ad blockers.

Programmatic Direct Deals:

Programmatic ad systems let publishers and advertisers conduct direct negotiations. This gives advertisers more control over ad pricing and placements, ensuring that the right people see their advertising at the correct price.

Ad Blocking Mitigation:

The impact of ad blocking software on advertising revenue can be significant. Publishers can utilize tactics like anti-ad-blocking scripts to make up for lost advertising income by showing adverts to users who would not otherwise view them.

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